Greatest Hits: Our Most Read Insights of 2024

As we approach the end of the year, we are reflecting on the fact that 2024 brought new challenges for communicators. Insights stemming from them can be applied in the year to come to put you in a better position to face an even more volatile communications environment.

In that light, we are resharing our top three pieces of content. Check them out if you missed them, or want to take a second look. We wrote these articles to prompt critical thinking and provide guidance on some of the most important issues that arose this year. Some of these issues are not going away. Thinking strategically about what may change and how you want to respond, can prepare you to more effectively meet the highly unpredictable communications landscape that will emerge in 2025. We hope you find these pieces to be useful as you are thinking about your organizational communications in the coming weeks and months:

  1. Deconstructing Lies for Good Storytelling explores the ways that nonprofit communicators can turn powerful anti-equity messages on their heads to alternatively advance justice and liberatory language.
  2. Confronting Hate Speech discusses how to avoid some familiar pitfalls that can often be found in well-meaning responses to hate speech.
  3. Communicating in Polarized Times shares recommendations for how to think through and respond to polarization—a constant in our political communications environment today.

Get in touch to discover how the impact of your story can be elevated by our Narrative Justice approach: